The Gatorade isotonic drink will be situated at the Radisson Blu International Marathon in Larnaka and will empower athletes with the energy they need to successfully complete this event.
Gatorade isotonic drink, since 1965, provides athletes with carbohydrate-electrolyte solutions that augment water absorption during physical activity and help maintain endurance performance during lengthy endurance workouts.
Isotonic has six to eight percent carbohydrates, including glucose – our body’s favorite source of energy. They are ideal for the average athlete’s energy needs. They contain ingredients that help in the immediate hydration and replenishment of carbohydrates necessary for muscle glycogen recovery during training. The sodium and potassium they contain help balance the body’s fluids in cells and tissues.
Concerning the collaboration, Marathon Executive Director Mr. Costas Daltas said: “We are very pleased that the Radisson Blu International Marathon family is adding a brand as big as its Gatorade, while providing the energy that athlete’s need, especially for long distances in order to complete their journeys.”
On behalf of Pepsi, General Manager of Andreou & Paraskevaides Enterprises Ltd Mr. Socrates Michael, said: “We are very pleased that the international brand Gatorade belongs to the Radisson Blu International Marathon Larnaka family. Gatorade is intertwined with sport and on Sunday November 17, it will be beside of the participants, giving them the necessary stimulus they need to successfully complete their goal. ”
Radisson Blu Larnaka International Marathon
The Radisson Blu International Larnaka Marathon will take place on Sunday, November 17, 2019, with a starting point on the beach of Finikoudes. The routes vary and cover every age, as well as all durations and distances. The first and main route is the Marathon Road (42.195 km). Following are the Half Marathon (21.095km), 10km, 5km corporate, 5km individual and 1km McDonald’sTM Kids Race 1km and the Fun Race 1km for adults.
The Radisson Blu Larnaka International Marathon has been certified by AIMS, the International Association of Road and Long Distance Marathons, since its first year. It is the first green event ever held in Cyprus and this makes it the 1st Green Marathon in Cyprus.
In 2018, he was awarded the Gold Award at the Greek Sports Marketing Awards 2018 in the Individual Sports category and the Bronze in the Running and live well category, while in 2019 he received the Gold Award at the Cyprus Tourism Awards 2019, in the category Integrated Advertising Campaign and Bronze in the category Sports & Adventure.
At the Greek Sports Marketing Awards 2019, the Radisson Blu International Larnaka Marathon has won a total of eight awards, two golds in the Individual Sports and Kids / Youth / Grassroots categories, five silver in the categories of Sport Tourism, Sports & Amateur / Running / Amateur / Running Facilities Living Well, Mobile Fan Experience and a bronze in the CSR Class.
At the first Cyprus Responsible Business Awards 2019, the Radisson Blu International Larnaka Marathon has won two bronze awards in the Culture / Sports category and a Bronze Award in the fundraising / charity activities category.
Finally, at the first Carob Awards 2019 advertising awards, the Radisson Blu International Larnaka Marathon website has won a Bronze in Website Design category.